Company News

P&G To Roll Out New Detergent in Emerging Markets

Ariel gets new formula and packaging.

Author Image

By: TOM BRANNA

Editor

Procter & Gamble Co. is set to roll out a new Ariel laundry detergent formula, in a global launch that is said to underscore P&G’s increasing focus on emerging markets. P&G said the new version was developed using 3-D technology that led to development of “micro boosters” that will attack stains throughout layers of clothing and give a deeper clean. The company will also use 3-D in the marketing campaign, including in movie theater commercials and a 3-D f...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters